How we track results
Your marketing checked every night against your own numbers
Our monitoring software reads your accounts every night and prices each problem in dollars from your own jobs, orders and bookings. Our team fixes what you approve, and every result goes on the record.
Every night
What our software does every night
It runs 139 checks across 17 areas of marketing and prices each problem from your own numbers.
Once your accounts are connected, our software reads them every night. On the first night it loads up to 450 days of history, so it can tell a real problem from a normal slow week.
It then runs 139 checks across 17 areas of marketing. Each problem it finds is priced in dollars from your own jobs, orders, bookings or cases, using your numbers rather than the ad platforms' claims.
- Reads every connected account every night
- Loads up to 450 days of history on the first night
- Runs 139 checks across 17 areas of marketing
- Prices each problem in dollars from your own jobs, orders or bookings
- Proposes one change per problem, with a named approver
- Records the predicted result and the measured result side by side
Each finding
What every finding tells you
Each problem arrives in the same four parts, so you can decide in a minute.
The problem in plain words
One dated sentence about one campaign, page, location or product. For example, 17 after-hours calls went to voicemail last week.
What it costs you
A dollar figure worked out from your own jobs, orders or bookings. If a figure is an estimate, it is labeled as one.
One proposed change
The exact change we want to make, what it changes from and to, and what we expect it to return.
A name and a record
The person who approves it, and an entry on the record. That entry later shows the predicted result next to the measured one.
Sample findings
A sample from one night's checks
Each row is one problem, priced and ready for a decision.
Findings from last night, ranked by dollars
Today, 6:10amLocal Services Ads9 leads in September were for work you do not offer. 6 can still be disputed for a credit.
$402Dispute 6 leadsWebsite formsThe quote form on the mobile site has failed to send since 12 October. 23 visitors tried to submit it.
23 leadsFix the formSocial adsThe spring promo ad has run 41 days. Cost per lead rose from $38 to $71 over the last 14 days.
$860Replace the adAround the clock
Checked every night, between monthly meetings
A problem shows up the next morning, priced and ready for your approval.
Many agencies look closely at an account once a month, before the report meeting. A problem that starts on the 2nd can run for four weeks before anyone sees it.
Our software reads your accounts every night, weekends and holidays included. The same problem shows up the next morning, priced in dollars, with a change ready for your approval.
- Broken forms and tracking caught within a day
- Wasted ad spend stopped in days, after you approve
- Tired ads replaced before costs climb for weeks
- Seasonal spikes in demand spotted as they start
What gets checked
What gets checked, area by area
Which checks run depends on the accounts you connect.
Scroll sideways to see every column.
| Topic | What we check | What it means for you |
|---|---|---|
| Search ads | Search terms with spend and no sales, budgets, bids and ad copy | Less money on clicks that never call or buy |
| Local Services Ads | Lead types, disputable leads, hours, service areas and budget | More booked jobs from the ads with the Google Verified badge |
| Social ads | Tired ads, rising costs, audience overlap and weak placements | Ads replaced before they stop paying |
| Google Business Profile | Hours, categories, photos, posts and service areas | More calls and direction requests from Google Maps |
| Reviews | Review volume, rating trend, unanswered reviews and request timing | A steady flow of fresh reviews |
| Website | Speed, broken forms, phone links, booking and checkout steps | More visitors who turn into calls and orders |
| Search and AI answers | Rankings, missing service pages and mentions in AI assistant answers | Found when buyers search Google or ask an AI assistant |
| Phone calls | Missed calls, after-hours calls and calls by ad source | Fewer callers lost to voicemail |
| Leads and follow-up | Reply times, leads nobody worked and open quotes | More quotes turned into paid work |
| Online store | Product feed errors, ads on out-of-stock items, cart and checkout drop-off | Ad money goes to products you can ship |
| Email and SMS | Flow health, list growth, discount leaks and unsubscribes | More repeat orders without extra discounts |
| Profit and tracking | Margin by channel, platform claims against your own orders, broken tracking | Decisions based on profit from your real numbers |
The full set covers 139 checks across 17 areas of marketing. Your account lead will show you which ones apply to your business.
Connections
Works with the systems you already use
You do not change systems or enter anything twice.
Search and shopping ads
Google Ads, Local Services Ads, Microsoft Advertising, Google Merchant Center and YouTube. Spend is matched to the calls, jobs and orders it brought in.
Social ads
Meta (Facebook and Instagram), TikTok and Pinterest. Costs, tired ads and results are checked every night.
Local search and analytics
Google Business Profile, Google Analytics 4 and Google Search Console. We see how buyers find you and what they do next.
Online stores and marketplaces
Shopify, WooCommerce, BigCommerce, Amazon Ads and Seller Central, and Walmart Connect. Your orders are the source of truth for every ad decision.
Email, SMS and customer service
Klaviyo, Attentive, Postscript, Gorgias and Zendesk. Repeat orders, discounts and customer questions are part of the picture.
Field service software
ServiceTitan, Jobber, Housecall Pro, Workiz and FieldEdge. Every booked job and closed invoice is tied back to the ad or search that brought it.
Practice and booking systems
Dentrix, Open Dental, Eaglesoft, NexHealth, Weave, Mindbody, Boulevard and Toast. New patients, appointments and bookings are counted at the source.
Call tracking
CallRail and CallTrackingMetrics. Every answered and missed call is traced to the ad, listing or page that drove it.
CRM and legal intake
HubSpot, Salesforce, Clio, MyCase, Filevine and Lawmatics. Leads are followed through to signed work and signed cases.
Hotel systems
Cloudbeds, Mews, Opera and SiteMinder. Direct bookings and OTA bookings are counted side by side.
Dealership systems
VinSolutions, DealerSocket, CDK and Reynolds and Reynolds. Leads are tied to appointments and cars sold.
Accounting and payments
QuickBooks, Xero, Stripe and PayPal. Marketing is judged on money actually collected.
Your data
Your accounts and data stay yours
We ask for read-only access wherever a platform allows it, and you can remove access at any time.
We ask for read-only access wherever a platform allows it. Where we need to make approved changes, such as in your ad accounts, we ask for that access separately.
You can remove our access at any time, either in the platform itself or by asking your account lead. Your accounts stay in your name, so your history stays with you.
- Read-only access wherever the platform allows it
- Changes only after a named person approves them
- Access you can remove at any time
- Your data is never sold
- Your data is kept separate from every other client's
- Accounts and history stay in your name if you leave
AI and people
AI does the checking, people decide
AI drafts and checks, our team reviews, and you approve every change.
AI helps our team work faster. It reads the numbers, drafts the plain-English note for each problem and checks every sentence against your data. A sentence with a number your data did not supply is removed.
People make every decision. Our team reviews what the software finds, decides what is worth doing and writes the plan. You, or the person you name, approve each change before it happens.
- AI drafts findings, ad ideas and report notes
- AI checks every figure against your own data
- Our team reviews and edits everything before you see it
- You approve every change to your accounts
- Nothing is posted or sent in your name without approval
Do I have to use the software myself?
No. Our team uses it to do the work for you. You can open your live dashboard any time to see findings, changes and results, but you never need to log in to get results.
What does priced in dollars mean?
Each problem gets a dollar figure worked out from your own business. If 30 calls went unanswered and your average booked job is worth a known amount, the figure shows what those missed calls likely cost you. It tells you which problems to fix first.
How accurate are the dollar figures?
Each figure says how it was worked out. If it comes straight from your jobs, orders or bookings, it is a measured number. If it is an estimate, it is labeled as one. After a change is made, the record shows the predicted result next to the measured result.
Will you make changes without asking me?
No. Nothing changes in your accounts without approval. You can pre-approve routine tasks, such as instant replies to new leads or blocking irrelevant searches, and switch them off at any time. Every change still goes on the record.
What if my system is not on your list?
Ask your account lead during the audit. If we cannot connect it directly, we will tell you what we can do instead, such as working from a regular export.
Is my customer and patient data safe?
We ask for the least access we need, read-only wherever possible, and we never sell your data. For healthcare practices, we work in a HIPAA-aware way and we sign a Business Associate Agreement.
What happens to my data if I leave?
Your accounts stay in your name with all their history. We remove our access, and you can ask us to delete the data our software holds about your business.
Find out what your accounts are costing you
Start with a free audit. We review your website, Google profile, reviews, ads and competitors, and send the top fixes in priority order.