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Nebula for HVAC
We run your Local Services Ads, Google Ads, Google Business Profile, website and reviews. Our software reads ServiceTitan or Housecall Pro every night, so your budget follows the repairs, installs and tune-ups that turn into paid work.
14 system replacement estimates from the last 30 days have no follow-up logged in ServiceTitan.
Many marketing reports stop at leads and clicks. We report booked jobs and what each one cost.
What you get
Four results HVAC owners ask us for most, and the work behind each one.
An aging system on a repair call is a replacement lead. We follow up every open replacement estimate with texts and emails your team approves, and we show financing on every install page.
Shoulder seasons leave trucks idle. We run tune-up and maintenance campaigns to past customers and nearby homes, so your board fills before the first heat wave.
Members book earlier, call you first and buy their next system from you. We promote your plan on your site, after each visit and before each renewal date.
When your board is full, we lower repair bids. When techs open up, we raise them. Budget goes to the calls your team can run that week.
Problems we fix
These are the problems we find most often. Each has a fix, and each fix is tracked to booked jobs.
of calls to home services businesses were missed, in a study of 1.1 million leads
On the hottest and coldest days, calls can outrun your office. Callers who reach voicemail phone the next company. Every missed call is a job your competitor books instead.
of home services businesses do not ask leads to buy or book the job
A CSR takes the call, gives advice and hangs up with no time on the board. Price shoppers and tune-up callers drift to a competitor. We review call outcomes and help your team ask for the booking.
A system replacement is the largest ticket you write. Many go unsold because nobody follows up after the first visit. The homeowner gets a second quote and signs with the company that called back.
How we help
One team runs all four, so you never manage separate vendors.
We set up Local Services Ads, the Google ads with the Google Verified badge, and run Google Ads for AC repair, furnace repair and system replacement. Every city you serve gets its own page.
Fresh photos of your techs and trucks, recent reviews with replies, financing shown up front and a fast mobile site. Homeowners compare three companies in a minute. We make yours the clear pick.
Calls after hours and at peak go to trained call answering that books onto your schedule. Missed callers get a text back. Open replacement estimates get a follow-up sequence you approve once.
Our software matches each job in ServiceTitan or Housecall Pro to the ad, listing or call that started it. You see cost per booked job for repairs, installs and tune-ups.
Key moments
HVAC demand swings with the temperature. We plan each swing ahead, so your ads, pages and follow-ups are ready the day the calls start.
We email and text past customers about tune-ups and your maintenance plan. Ads focus on homes near your current routes to keep techs busy between peaks.
We raise no-cool and AC repair budgets, extend call answering hours and push same-day booking on your site. Tune-up ads pause so call slots go to paid repairs.
When your schedule is full several days out, we lower repair bids and shift budget to replacement leads that can wait for a visit next week.
No-heat campaigns go live in every service area. Furnace and heat pump repair pages move to the top of your site, and after-hours calls go to our answering team.
What is included
Your plan is scoped to your market. These are the pieces most HVAC contractors use.
We set up and verify your profile, choose the job types you want and dispute leads that do not qualify, such as calls from outside your area and spam.
Separate campaigns for AC repair, heating repair, system replacement and maintenance. Each has its own budget, so a busy replacement week never starves your repair calls.
One useful page per city or suburb you serve, with local job photos, reviews and services. These pages help you show up in nearby searches and on Google Maps.
Texts and emails go to homeowners with open replacement estimates at set intervals, with your financing options. Your comfort advisor gets a daily list of who opened them.
Spring and fall tune-up reminders to past customers, plan offers after each repair visit and renewal reminders before memberships lapse.
Requests go out when a job is marked complete in your field service software, while the visit is fresh. We draft a reply to every review for your approval.
With after-hours cover, a trained team answers nights, weekends and overflow. They sort no-heat and no-cool emergencies from routine calls and book each one onto your schedule.
Booked jobs, cost per booked job, missed calls and average ticket by service, updated nightly. Your account lead walks you through it each month in plain English.
Reporting
Your dashboard reads ServiceTitan or Housecall Pro every night and matches each job to the ad, listing or call that started it. Your account lead walks you through it every month.
Booked jobs and ad spend, last 30 days
Today, 6:10amWasted spendYour AC repair campaign spent $4,850 for 63 calls. ServiceTitan shows only 9 booked jobs from those callers.
$2,330Lower budgetOpen estimates14 system replacement estimates from the last 30 days have no follow-up logged in ServiceTitan.
$128,800Send follow-upsExpiring agreements37 maintenance agreements renew in the next 60 days. None have a renewal reminder scheduled.
37 membersSchedule remindersAd spend divided by booked jobs, split by repair, replacement and tune-up work.
The share of calls a person answered, by hour and day. It shows when you need overflow answering.
The share of real leads your team booked on the call. It shows where scripts and training pay off.
How many replacement estimates became sold installs, and how long each one took to close.
New members, renewals and lapses each month. Members are your steadiest source of repeat work.
Works with the systems you already use. We confirm each connection during your audit.
Recommended
Start with what you need most. Add more when the numbers say it is worth it.
Runs your Local Services Ads, Google Ads and Meta ads with budgets matched to booked jobs and tech capacity.
Call answering, missed-call text-back and replacement estimate follow-up, all logged against your jobs.
Google Business Profile, reviews, service-area pages and visibility in AI answers for HVAC questions.
Cost per booked job and average ticket by service, taken from your field service software.
More repair and replacement calls from Local Services Ads and Google Ads, with budget tied to booked jobs.
Answer every call and follow up every replacement estimate until the homeowner decides.
Grow maintenance agreements and repeat work from the homeowners you already serve.
Free, no obligation
We review where your shop loses booked jobs today and send you a written plan, ranked by what each fix is worth.
We confirm within one business day. No obligation.
Questions
Cost, contracts, ownership and timing, answered plainly.
All questionsCost depends on how many cities you cover, how competitive repair and replacement searches are there, how many locations you run and which services you need, such as call answering. Ad budget is separate and is paid to Google and Meta from your own accounts. A written quote comes with your free audit if you want one.
No. Service is month-to-month with no setup fee. You can cancel at the end of any month, and everything we built stays with you.
You do. Your website, domain, ad accounts, analytics, Google Business Profile and all content are in your name. If you leave, you keep all of them.
Your ad budget is paid directly to Google, Meta and other platforms from your own accounts. Our fee is billed separately and shown on its own line, so you always see what went to ads and what went to us.
Call answering, missed-call text-back and Local Services Ads fixes can show up in the first few weeks. Google Ads usually need 30 to 60 days of data to settle. Service-area pages and map rankings build over 3 to 6 months. We cannot promise rankings or a set number of jobs. Each month we report what actually happened.
Expect a kickoff call of about an hour and a few logins to share. After that, you approve changes by email or text and join a monthly review with your account lead. We handle the rest.
Yes. Our software reads your schedule every night. When you are booked several days out, we lower repair bids and keep replacement and maintenance ads running. When techs open up, we raise bids again. You approve the rules once and can see every change in your dashboard.
Yes. Our software connects to ServiceTitan, Housecall Pro, FieldEdge and Jobber. It reads booked jobs, estimates and invoices every night and matches each job to the ad, listing or call that started it. Your office keeps working the way it does today.
Also in home services
Every emergency call answered and booked, day or night
More panel upgrades, EV chargers and generators sold from trusted reviews
Inspections booked fast after storms and steady replacements between them
Same-day repair calls won, then turned into new door installs
More recurring plans signed and more customers kept at renewal
One team across every home services business.
Ask for your free HVAC marketing audit. You get a written plan with the top fixes, whether or not you work with us.
