See what your marketing earned after every cost, in plain English

Checked every night

• Campaigns that hit their ad return target and still lose money
• Shipping charged to customers against what the carrier billed you
• Products with no recorded product cost, largest sales first
• Orders that lost money after discount, shipping and payment fees

What our team does

• Set each campaign's ad return target from its product margin
• Pause or cap campaigns that lose money after costs
• Correct product costs in Shopify after you confirm them

What you get

• Profit by campaign, product and month, after every cost
• The break-even point for each campaign, in plain numbers
• A monthly profit report that matches QuickBooks or Xero

Checked every night

• Sales each platform claims beyond the orders your store recorded
• Orders claimed by two or more platforms at once
• Paid visits arriving with no tracking tags, by campaign
• Retargeting ads, shown to past visitors, against what tests measured

What our team does

• Reset ad return targets to what the ads really caused
• Shift budget between channels toward the measured return
• Fix the tracking tags on campaigns that lost them

What you get

• Each platform's claim beside your real orders
• Marketplace, in-store and direct orders kept out of ad credit
• A weekly view of over-claimed sales, in dollars

Checked every night

• Weeks of cash on hand after payroll, rent and bills
• Payouts and deposits arriving later than scheduled
• Large bills due before the payout that funds them
• How many days each ad channel takes to pay back its cost

What our team does

• Set a monthly spending ceiling for each ad channel
• Hold a planned budget increase when cash runs short
• Flag bills that could move a week to protect cash

What you get

• One monthly figure for safe marketing spend
• A 13-week cash forecast with a slow-sales case
• A weekly cash summary in plain English

Checked every night

• The return on the next dollar in each channel at today's spend
• Channels past the point where more spend brings little extra
• Whether a planned test has enough volume for a clear answer
• Test results that disagree with what the platform claims

What our team does

• Move weekly budget from saturated channels to ones with room
• Run an area holdout test, pausing ads in some regions
• Restore the paused spend when the test ends

What you get

• A weekly verdict for each channel: room to grow or saturated
• The cost of each test, shown before it starts
• Test results that correct your other reports

Checked every night

• Codes used mostly by customers who already paid full price
• Orders where stacked discounts fell below your minimum margin
• Slow products holding more weeks of stock than you want
• Sales that pulled orders forward instead of adding new ones

What our team does

• Limit a code to first orders or switch it off
• Schedule a markdown with an end date and the old price back
• Change a price in Shopify, never below your margin floor

What you get

• Margin given away by each code, in dollars
• A margin read on every sale once it ends
• One-click restore of any earlier price

Checked every night

• Profit per visitor for each price being tested
• Test prices losing money past the limit you set
• Stock running out faster under one test price
• Refunds and returns that arrive after a test ends

What our team does

• Launch a price, free-shipping threshold or offer test
• Pause a losing test price before it costs more
• Adopt the winning price, all at once or step by step

What you get

• A clear winner, with the chance it beats today's price
• The original price restored unless you choose to change it
• Test results kept on record, refunds included

Checked every night

• Campaigns whose ad profit fell below ad spend for several days
• Whether Google and Meta received the right profit value per order
• Refunds to correct in Google before its correction window closes
• Duplicate purchase tracking that sends the same order twice

What our team does

• Turn on the profit value feed to Google and Meta
• Move a campaign to profit-based bidding, gradually or at once
• Send refund corrections to Google before the deadline

What you get

• Revenue return and profit return side by side for 14 days
• A daily check that every value arrived
• One-click return to revenue bidding if needed

Checked every night

• Spend, leads, sales and cost per customer against plan, by channel
• Channels on pace to finish the month over or under budget
• Promotions or tests that overlap on the same products or services
• Planned spend above the cash ceiling you set

What our team does

• Move budget between channels to stay on plan
• Cap a channel's budget before it overspends
• Reset the rest of the month's plan, keeping the original on record

What you get

• A plan drafted from your own past results
• Plain answers to what-if questions, such as a 20% cut
• Every plan version with who approved it

Checked every night

• Share of orders and leads that reached Google, Meta and Analytics
• Products disapproved in Google Merchant Center, weighted by recent sales
• Landing pages that fail to load, run slowly or show no stock
• Account connections and access that are about to expire

What our team does

• Re-send missed purchase or lead events to the ad platforms
• Pause ads on products that cannot sell until they are fixed
• Fix feed fields and reconnect expiring accounts

What you get

• Every failure ranked by dollars at risk
• Alerts at any hour for checkout or tracking outages
• Month-end numbers you can trust, day by day

Checked every night

• Changes in traffic, conversion rate and order or job value by channel
• Effects of promotions, stockouts, returns and seasons
• Campaigns spending past the point where profit peaks
• Revenue pace against target with the days left in the month

What our team does

• Move budget away from spend past its profit peak
• Brief new ads when a creative change caused the drop
• Save targets and spending limits for each channel

What you get

• A weekly summary that leads with the answer
• Every number linked to the data behind it
• Forecasts scored against what actually happened

Checked every night

• Report dates coming up for owners, partners or investors
• Numbers that moved enough to explain before anyone asks
• Follow-ups you asked us to track that are now due
• Problems priced overnight that the people affected have not heard about

What our team does

• Prepare the monthly report for an owner, partner or investor
• Draft the update on any big change, for you to send
• With your written approval only, read-only checks of a shared inbox for overdue replies

What you get

• A ready report each month in plain English
• Drafts with every figure linked to its source
• Nothing sent unless you send it yourself