Choose your industry
Every goal package works for any small or medium business.
Start with your goal Answer 3 quick questionsServices, done by our specialists
Managed programs, checked nightly
All 45 capabilities, filterable by industry and goal.
Explore every capability Services vs programs vs packagesGoal packages for any business
Essentials, Growth and Complete. Your written quote comes with your free audit.
Compare packages How pricing worksHow we work
Nebula for plumbing
We answer your calls, run your Local Services Ads and Google Ads, and block the DIY searches that waste budget. Our software reads ServiceTitan, Jobber or Housecall Pro every night, so you see which calls became paid jobs.
CallRail logged 17 after-hours calls to voicemail this month. 9 of those callers never got a callback.
Many marketing reports count every call the same. We report which calls became paid plumbing jobs.
What you get
Four results plumbing owners want, and the work we do to bring in each one.
Night, weekend and holiday calls go to trained call answering that books the visit. Callers who hang up get a text back with a booking link, so they stop dialing the next plumber.
Water heater replacements, sewer lines, repipes and slab leaks get their own campaigns and pages. More of your ad money goes to the jobs with the largest tickets.
Searches for how-to videos, toilet parts and drain snake rentals rarely book. We block them every week, so your budget reaches people who want a plumber at the door.
Every customer gets a review request after the job, plus reminders for water heater flushes and drain maintenance. Your membership plan is offered when it fits.
Problems we fix
Three gaps we check first in plumbing accounts. Each one has a fix, and each fix is tracked to booked jobs.
of customers whose calls go unanswered will not call back
Burst pipes and sewer backups happen at night and on weekends. A missed call at 10pm usually becomes a booked job for another plumber, and you may still pay for the click that sent it.
Broad plumbing ads match people looking for repair videos, parts and rental tools. Those clicks cost as much as an emergency call. Without a weekly search term review, spend keeps going to people who will never book.
A sewer line, repipe or tankless install is worth many service calls. When every job shares one campaign and one page, homeowners researching big jobs leave to find a plumber with clear financing and real photos.
How we help
We handle all four steps. You approve each change and see the jobs it booked.
Local Services Ads for the job types you want, Google Ads split by emergency, drain, water heater and sewer work, and a page for every city you serve. DIY and parts searches are blocked.
Recent reviews with replies, real photos of your plumbers and vans, financing on big-ticket pages and a call button on every screen. A homeowner with water on the floor picks the plumber who looks ready now.
Overflow, night and weekend calls go to a call team trained on plumbing calls. They ask the right questions, book the job and alert your on-call plumber to emergencies. Missed callers get an instant text.
Our software matches each job in ServiceTitan, Jobber or Housecall Pro to the call or click that started it. You see cost per booked job and average ticket by job type and by city.
Key moments
Plumbing rushes start with a hard freeze, a holiday meal or a heavy storm. We plan coverage and budgets for each one ahead of time, so paid calls get answered.
When
Before the freeze, we raise budgets for frozen and burst pipe searches, add answering hours and post freeze tips on your Google profile. After the thaw, leak and repipe follow-up begins.
When
Kitchen drains and disposals back up after big holiday meals. We extend call coverage through the weekend and run same-day drain cleaning ads in every service area.
When
Sump pump, sewer backup and flooded basement calls rise. We turn on backup and sump campaigns by ZIP code and send camera inspection offers to past drain customers.
When
When a no-hot-water call books, any unsold replacement estimate gets a same-day follow-up with financing, tank and tankless options and a booking link.
What is included
Your plan is scoped to your market. These are the pieces most plumbing contractors use.
With after-hours cover, a trained team answers nights, weekends, holidays and overflow. They sort leaks, backups and no-hot-water calls, book the visit and alert your on-call plumber when a job cannot wait.
Any caller who reaches voicemail gets a text with a link to book. Your office starts each morning with a callback list ranked by likely job value.
We choose your job types, set your hours and service area, and dispute leads that do not qualify. Google ranks these ads partly on your rating, review count and response time, so we keep all three strong.
Separate campaigns for emergencies, drains, water heaters, sewer lines and repipes, each with its own budget and page. Search terms are reviewed every week to block DIY and parts searches.
Pages for water heater replacement, tankless installs, sewer lines, repipes and slab leaks. Each shows your financing, warranty and photos of real jobs, with a call button on every screen.
One page per city or neighborhood you serve, written for the searches people run there. Each page lists your local services and links to recent reviews from that area.
Customers get a review request by text when the job closes in your field service software. Reviews that name a plumber are shared with that plumber, and every review gets a reply.
Water heater flush, drain cleaning and annual inspection reminders go to past customers by text and email. Your membership plan is offered after each visit.
Reporting
Your dashboard reads ServiceTitan or Housecall Pro every night and matches each job to the ad, listing or call that started it. Your account lead walks you through it every month.
Calls and booked jobs, last 30 days
Today, 6:10amAfter-hours calls41 calls came in between 6pm and 7am. 17 reached voicemail and 9 callers never got a callback.
$3,690Assign callbacksDIY search terms212 clicks came from searches like how to unclog a toilet and drain snake rental. None booked a job.
$1,480Block termsWater heater estimates8 water heater replacement estimates in Housecall Pro are open after 5 days with no follow-up.
$31,200Send follow-upsThe share of calls a real person picked up, split by business hours, nights and weekends.
How many urgent calls your team or ours turned into a scheduled visit.
Ad spend divided by booked jobs, split by emergency, drain, water heater and sewer work.
What each kind of job is worth once invoiced, so budget goes where tickets are largest.
Money spent on DIY, parts and out-of-area searches that we found and blocked.
Works with the systems you already use. We confirm each connection during your audit.
Recommended
Start with what you need most. Add more when the numbers say it is worth it.
Night and weekend call answering, missed-call text-back and estimate follow-up, with every outcome recorded.
Local Services Ads and Google Ads split by job type, with weekly search term reviews.
Google Business Profile, review requests, service-area pages and visibility in AI answers.
Cost per booked job and average ticket by job type and city, from your field service software.
Answer every emergency call, text back missed callers and follow up open water heater and sewer estimates.
Local Services Ads and Google Ads aimed at emergencies and big-ticket jobs, with DIY searches blocked.
Show up on Google Maps and in AI answers for emergency plumber searches in every city you serve.
Free, no obligation
We review where your shop loses booked jobs today and send you a written plan, ranked by what each fix is worth.
We confirm within one business day. No obligation.
Questions
Cost, contracts, ownership and timing, answered plainly.
All questionsCost depends on the number of cities you serve, how competitive emergency and water heater searches are there, how many locations you run and which services you add, such as night and weekend call answering. Ad budget is separate and paid to Google from your own account. You get a written quote with your free audit if you want one.
No. Service is month-to-month with no setup fee. You can stop at the end of any month and keep everything we set up.
Everything. Your website, domain, ad accounts, analytics, Google Business Profile and all content are in your name from day one, and they stay with you.
No. Your ad budget is paid straight to Google, Meta and other platforms from your own accounts. Our fee is billed separately and shown on its own line.
Call answering and missed-call text-back can recover jobs in the first weeks. Local Services Ads and Google Ads fixes usually show within 30 to 60 days. Service-area pages and map rankings take 3 to 6 months to build. We cannot promise rankings or a set number of jobs, and your monthly review shows exactly what changed.
Plan on a kickoff call of about an hour and sharing a few logins. After that, you approve changes by email or text and spend a short call each month reviewing results with your account lead.
Yes, if you add night and weekend cover to your plan. Our call answering team can cover nights, weekends, holidays and overflow. They follow your rules for what counts as an emergency, book the visit on your schedule and alert your on-call plumber when needed. You see every call and its outcome in your dashboard.
Yes. We review your Local Services Ads leads every week and dispute the ones that do not qualify, such as job types you do not offer, calls from outside your area and spam. Google decides each dispute. Your monthly review shows which disputes were credited.
Also in home services
Full schedules through heat waves and cold snaps, plus more maintenance agreements
More panel upgrades, EV chargers and generators sold from trusted reviews
Inspections booked fast after storms and steady replacements between them
Same-day repair calls won, then turned into new door installs
More recurring plans signed and more customers kept at renewal
One team across every home services business.
Ask for your free plumbing marketing audit. You get the top fixes in writing and a review call, with no obligation.
