Choose your industry
Every goal package works for any small or medium business.
Start with your goal Answer 3 quick questionsServices, done by our specialists
Managed programs, checked nightly
All 45 capabilities, filterable by industry and goal.
Explore every capability Services vs programs vs packagesGoal packages for any business
Essentials, Growth and Complete. Your written quote comes with your free audit.
Compare packages How pricing worksHow we work
Nebula for pest control
We aim your ads at homeowners who want ongoing service, turn one-time treatments into plans and send the reminders that keep customers. You see new plans and cancellations by source.
55 one-time customers in Jobber were never offered a recurring plan after their treatment.
Many reports count new leads and stop there. We report plans signed, plans kept and plans lost.
What you get
More plans, fewer cancellations, more add-ons and tighter routes, with the work behind each.
Pages, offers and call scripts set ongoing service next to a one-time treatment. More callers choose the plan, and each plan brings visits all year.
Service reminders, post-visit check-ins and renewal notices go out on schedule. Customers who skip a visit get flagged to your office the same day.
Mosquito, termite, rodent and wildlife add-ons are offered in the right season to customers who already trust your techs.
We focus ads and offers on neighborhoods near your current routes. More stops per street means less drive time per visit.
Problems we fix
Three gaps we check first. Each fix is tracked to plans signed and plans kept.
Many callers ask for a single treatment. Without a clear plan offer and a follow-up after the visit, they never learn why ongoing service makes sense. You pay to win them again next season.
Customers cancel after a missed visit, a price change or a long stretch with no contact. New sales can hide the losses for months, until the total stops growing.
homes are invaded by rodents each winter, by NPMA estimate
Calls jump with spring ants and termite swarms, summer mosquitoes and fall rodents. When the office is busy, calls go unanswered, and seasonal buyers sign with whoever picks up.
Source: National Pest Management Association, 2024 (opens in a new tab)
How we help
We run all four steps and report the results in plans signed and plans kept.
Local Services Ads and Google Ads by pest and season, with plan searches bid higher than one-time searches. Neighborhood pages and ads focus on streets near your current routes.
Pages and offers compare a plan with a one-time treatment in plain terms. Reviews, technician photos and clear service terms show homeowners what to expect at every visit.
Call answering and scripts present the plan first. One-time customers get a follow-up after their treatment with a plan offer. Seasonal call spikes go to overflow answering.
Our software reads your field service software every night. You see new recurring customers, cancellations, add-on sales and cost per new plan by lead source.
Key moments
Pest calls follow the calendar: ants and termites in spring, mosquitoes in summer and rodents in fall. We time ads, offers and call coverage to each one.
Termite swarm and ant calls surge. We raise budgets for those searches, offer termite inspections to current customers and add overflow answering for the rush.
Mosquito campaigns start before the first warm weekends. Current plan customers get an add-on offer first, then we reach nearby homes.
Rodents move indoors as it cools. We launch rodent and exclusion campaigns and send fall offers to current customers who do not have rodent service.
Calls slow, so we focus on renewals, win-back offers to cancelled customers and commercial outreach for the coming year.
What is included
Your plan is scoped to your market. These are the pieces most pest control companies use.
Pages for general pest, mosquito, termite and rodent plans that compare ongoing service with a one-time treatment. Each page has clear terms, a quote form and a call button.
Separate campaigns for ants, roaches, mosquitoes, termites, rodents and wildlife, with budgets timed to each season. Plan searches get higher bids than one-time searches.
Ads and offers focus on ZIP codes and neighborhoods near your current routes, so new stops land where your techs already drive.
After a one-time treatment, the customer gets texts and emails explaining the plan, with a simple sign-up link and a reminder before pests return.
Pre-visit notices, post-visit check-ins and renewal reminders go out on schedule. Customers who skip a visit or ask to cancel are flagged to your office the same day.
Mosquito offers in spring, termite inspections before swarm season and rodent exclusion in fall go to current customers who do not have that service yet.
Email outreach and pages for restaurants, property managers and warehouses that explain your inspection schedule, service reports and terms for commercial accounts.
Requests go out after the first service and at set points through the year. Reviews that name a technician are shared with that tech and get a reply you approve.
Reporting
Your dashboard reads ServiceTitan or Housecall Pro every night and matches each job to the ad, listing or call that started it. Your account lead walks you through it every month.
New plans and cancellations, last 60 days
Today, 6:10amOne-time customers64 one-time treatments were completed in 60 days. Only 9 of those customers were offered a recurring plan.
55 customersSend plan offersCancellations23 plans cancelled after a missed or rescheduled visit. 14 got no save call before cancelling. Yearly value shown.
$8,400Call to saveAd spend by area38% of ad spend went to ZIP codes more than 25 minutes from any current route.
$2,150Narrow targetingPlans signed each month by lead source, split by general pest, mosquito, termite and rodent service.
The share of leads and one-time customers who signed a recurring plan.
Plans cancelled each month, with the reasons your office records.
Mosquito, termite, rodent and other services added by current customers each season.
Ad spend divided by new recurring customers, so you can judge each source by the plans it brings in.
Works with the systems you already use. We confirm each connection during your audit.
Recommended
Start with what you need most. Add more when the numbers say it is worth it.
Call answering, one-time to plan follow-up and save calls for customers about to cancel.
Local Services Ads and Google Ads split by pest and season, with route-density targeting.
Google Business Profile, review requests and visibility in AI answers for pest control plans.
New plans, cancellations and cost per new plan, read from your field service software.
Free, no obligation
We review where your shop loses booked jobs today and send you a written plan, ranked by what each fix is worth.
We confirm within one business day. No obligation.
Pest control advertising has its own limits. EPA label rules and state rules, such as those in Texas and California, restrict how treatments are described.
Questions
Cost, contracts, ownership and timing, answered plainly.
All questionsCost depends on how many service areas you cover, how competitive pest searches are there, how many branches you run, whether you sell commercial accounts and which services you need. Ad budget is separate and paid to Google and Meta from your own accounts. A written quote comes with your free audit if you want one.
No long contract. Service is month-to-month with no setup fee. You can cancel at the end of any month.
You do, before and after. Your website, domain, ad accounts, analytics, Google Business Profile and all content are in your name, and you keep them if you leave.
Your ad budget is paid directly to Google, Meta and other platforms from your own accounts. Our fee is billed separately and shown on its own line, so each season's spend is clear.
Plan follow-up to one-time customers and save calls can show results in the first month. Ads usually settle within 30 to 60 days, and seasonal campaigns depend on when your busy season starts. Map rankings build over 3 to 6 months. We cannot promise a set number of plans, and your monthly review shows what changed.
A kickoff call of about an hour and a few logins. After that, you approve changes and seasonal offers by email or text and join a monthly review with your account lead.
Our software connects to ServiceTitan, Housecall Pro, Jobber and Workiz, plus QuickBooks for invoices. If you run a pest-specific system, we check the connection during your free audit and tell you plainly what we can read before you sign up.
Yes. We send pre-visit notices, post-visit check-ins and renewal reminders on schedule, and flag customers who skip a visit or ask to cancel so your office can call them the same day. You see cancellations and their recorded reasons each month. We cannot promise a set retention rate.
Also in home services
Full schedules through heat waves and cold snaps, plus more maintenance agreements
Every emergency call answered and booked, day or night
More panel upgrades, EV chargers and generators sold from trusted reviews
Inspections booked fast after storms and steady replacements between them
Same-day repair calls won, then turned into new door installs
One team across every home services business.
Ask for your free pest control marketing audit. You get the top fixes in writing and a review call, with no obligation.
