1 · Get found
Be found for the matters you take
Search ads, Local Services Ads and your Google Business Profile focused on divorce, custody and support, with pages that answer common first questions in plain words.
Nebula for family law firms
More booked consultations and signed cases, handled with discretion
People reach out at a hard moment. We make your firm easy to find and calm to contact, follow up discreetly, and show which marketing brings consultations and signed cases for divorce, custody and support.
More booked consultations Discreet follow-up Signed cases tracked
Nebula dashboardChecked last night
Slow first replies
16 paid inquiries from divorce and custody ads waited more than a day for a first reply in Lawmatics.
$2,480in ad spendSpeed up replies
Illustrative example, not a real client. Each change runs only after you approve it.
Family law follow-up has to be discreet. No text or email names the matter in its preview, and ads stay off sensitive pages.
What you get
Four gains for your family law firm
Each one is built for people who reach out at a hard time, and each is measured in consultations and signed cases.
Consultations for the matters you take
Ads and pages for divorce, custody, support, adoption and the other matters you handle, so your calendar fills with consultations that fit your practice.
Follow-up that protects privacy
Texts and emails never name the matter in the preview line. People choose how and when we reach them, which matters when a spouse may share the phone.
A calm, quick first reply
We track how fast new inquiries get a reply, day and night. Missed callers go to a callback list, and a trained person can answer after hours with care.
Know which marketing signs clients
Each inquiry is matched to the matter in Clio, MyCase or Lawmatics. You see signed cases and cost per signed case by matter type and source.
Problems we fix
Where family law firms lose good inquiries
Three gaps that send a ready client to another firm. Each has a fix, and we track each fix to consultations.
33%
Law firms that replied to a prospective client's email in a 2024 secret-shopper study of 500 firms
Inquiries wait too long for a reply
A person ready to talk about divorce or custody may reach out only once. When the email sits for a day or the call goes to voicemail, they contact the next firm.
Follow-up that puts a client's privacy at risk
Standard marketing tools send reminders with the subject in plain view and add visitors to retargeting ads. In family law, that can reveal a matter to a spouse or child on a shared device.
Consultations that do not fit your practice
Broad ads bring calls from people looking for free advice or for matters you do not take. Consultation slots go to poor fits while ready clients wait.
How we help
From first private search to booked consultation
One team runs each step with care, from the first private search to the signed case. An attorney at your firm approves every page and message first.
2 · Get chosen
Show care before the first call
Attorney pages, clear next steps and reviews from past clients who chose to share them. Every page is drafted with your state's lawyer advertising rules in mind and approved by a lawyer at your firm.
3 · Get signed
From first inquiry to signed case
Quick replies, discreet follow-up and simple consultation booking. Intake notes go straight to your team, and no reminder names the matter in a preview.
4 · Know what is working
Signed cases by matter type
Each signed case is traced to the ad, listing or page that brought it. Your monthly review shows consultations, signed cases and cost by matter type.
Key moments
When families reach out for help
Many firms see more inquiries after the holidays, as school starts and late at night. We plan ads, answering and follow-up ahead of each moment.
- 1
When
After the holidays
Many firms see more divorce inquiries in January. We raise budget on consultation searches ahead of time and keep booking slots open.
- 2
When
Back-to-school season
Custody and schedule questions come up as school starts. We publish clear pages on custody changes and adjust ads for those searches.
- 3
When
Late-night searches
People often look for help after the house is quiet. A trained person can answer, or a discreet form books a call for the next day.
- 4
When
A matter closes
We ask satisfied clients for a review only if they want to share one, with no pressure and in words your firm approves.
What is included
Every part of your plan, listed plainly
Your plan is scoped to your market. These are the pieces most family law firms use.
Search ads by matter type
Campaigns for divorce, custody, child support, mediation and the other matters you take, with terms you do not want excluded.
Local Services Ads for family law
Your Local Services Ads profile, hours and service areas managed, with each lead matched to consultations and signed cases.
Plain-language practice pages
Pages that explain the process, timelines and first steps in calm, clear words, drafted with your state's lawyer advertising rules in mind.
Discreet text and email follow-up
Messages that never name the matter in the preview line, sent only through the channel the person chose.
Online consultation booking
Booking for consultations with reminders and a few simple intake questions that help your team prepare.
After-hours answering with care
A trained person answers evenings and weekends with patience, takes the details and books the consultation.
Privacy-aware ad settings
Retargeting kept off sensitive pages, in line with Google and Meta ad policies, so ads do not follow a visitor onto a shared screen.
Signed case tracking
Inquiries matched to matters in Clio, MyCase or Lawmatics, so you see cost per signed case by source and matter type.
Reporting
What you see each month
Your dashboard reads Clio or MyCase every night and matches each job to the ad, listing or call that started it. Your account lead walks you through it every month.
Consultations and signed cases, last 30 days
Today, 6:10amConsultations booked, 30 days64+22% vs. start
Cost per signed case$690−$170 vs. start
Consult to signed42%+7 points
Slow replies14 web inquiries waited more than 24 hours for a first reply; only 3 booked a consultation
14 inquiriesSpeed up repliesPoor-fit callsAds on free legal advice searches brought 31 calls in 60 days and no signed cases
$2,640Add negativesCustody page adsConsultations from the custody page cost $310 each, half your firm's average of $620
$1,860Raise budgetConsultations booked
Consultations booked from each ad, listing and page, by matter type.
Signed cases by source
Signed cases traced to their first inquiry, taken from your case management system.
Cost per signed case
Marketing spend divided by the signed cases from each source.
First reply time
Minutes or hours from a new inquiry to a real reply, by channel and time of day.
Consultation to signed rate
The share of consultations that become signed cases. It shows fit and intake quality.
Works with the systems you already use. We confirm each connection during your audit.
ClioMyCaseLawmaticsLocal Services AdsGoogle AdsGoogle Business ProfileGoogle Analytics 4CallRailMeta (Facebook and Instagram) ads
Recommended
Sensible first steps for family firms
Start with what you need most. Add more when the numbers say it is worth it.
Managed programs Run for you by your account lead
Advertising management
Search ads and Local Services Ads by matter type, with privacy-aware settings on sensitive pages.
Pipeline and follow-up
Every inquiry answered, followed up discreetly and tracked to a consultation and signed case.
Search and reputation
Google Business Profile, reviews and plain-language pages for search and AI answers.
Profit and reporting
Cost per signed case by matter type and source, from your case management system.
Goal packages Bundled around one result
Get more leads
More inquiries for the matters you take, and fewer calls for free advice or work you turn away.
Close more sales
Quick, discreet replies and simple booking, so more inquiries become consultations and signed cases.
Keep customers coming back
Reviews and referrals from past clients who choose to share, asked for with care.
Free, no obligation
Your free family law marketing audit
We review where your shop loses booked jobs today and send you a written plan, ranked by what each fix is worth.
- Practice pages for divorce, custody, support and your other matters
- Contact paths, consultation booking and after-hours options on mobile
- Google Business Profile, reviews and replies against nearby firms
- Search ads and Local Services Ads setup and wasted terms
- Privacy of forms, follow-up messages and ad tracking
- Past-results claims and disclaimers on your current site
1. Send the formAbout two minutes.
2. We reviewYour marketing and your top three competitors.
3. Get your planWritten audit within 3 business days.
Get your free audit
We confirm within one business day. No obligation.
Compliance
Bar rules and client privacy
Family law marketing must follow your state bar's advertising rules and protect people at a vulnerable time. We flag anything that may need a disclaimer, and a lawyer at your firm approves every ad, page and message before it runs.
- We write with your state's lawyer advertising rules in mind, most of which follow ABA Model Rule 7.1, and flag anything that may need a disclaimer. A lawyer at your firm approves all copy and is responsible for compliance.
- Past results appear only with the disclaimer your state requires, and never as typical outcomes.
- We never promise an outcome in custody, support, property or any other matter.
- Follow-up messages never name the matter in a preview, and people choose how they are contacted.
- Labels such as Attorney Advertising are added where required, and your firm gives final approval on all copy.
- Nebula is a marketing company, not a law firm or a lawyer referral service. We never refer callers between firms. Every call and form is handled in your firm's name, for your firm only. We are paid a flat monthly fee, never per case and never a share of legal fees.
Questions
Family law marketing, answered with care
Cost, contracts, ownership and timing, answered plainly.
All questionsWhat does family law marketing cost with Nebula?
It depends on your markets, the matters you want more of, the channels we run and whether you add after-hours answering. We do not publish prices. After the free audit you get a written quote with each item listed. Your ad budget stays separate from our fee.
Is there a long contract?
No. Service is month-to-month with no setup fee. You can cancel and keep everything we built for you.
Who owns the ad accounts and website?
Your firm does. Your website, domain, ad accounts, Google Business Profile, analytics and all content stay in your firm's name. If you leave, you keep all of it.
How does ad spend work next to your fee?
Your ad budget is paid directly to Google, Meta and other platforms from your own accounts. Our fee is billed separately and shown on its own line, so you always see both numbers.
How soon will we see results?
Your first findings arrive the morning after we connect your accounts. Faster replies and fewer poor-fit calls can show within weeks. Reviews, pages and search rank build over several months. Each monthly review shows consultations, signed cases and the progress.
How much of my time does this take?
Plan on a kickoff call and about an hour to grant access. After that, a monthly review of about 30 minutes, approval of new copy and quick approvals when we propose a change. Your named US account lead handles the rest.
How do you keep follow-up discreet?
Texts and emails never name the matter in the subject or preview line. People choose whether we call, text or email, and when. Retargeting stays off sensitive pages, and only your team sees intake details.
Do you write content about divorce and custody?
Yes. We write plain pages on the process, timelines and first steps for the matters you take. The pages explain and do not give legal advice. Each one is drafted with your state's lawyer advertising rules in mind, and an attorney at your firm approves it before it goes live.
Make your firm easy to reach
Ask for a free audit of your marketing, intake and privacy settings. You get a written list of the top fixes, with no obligation.