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Nebula for branded hotels
Your brand markets the brand. We market your property: local search, group sales, your restaurant and meeting space, and reviews. You see room nights and revenue per available room, your room revenue divided by every room you have, against nearby hotels.
5 wedding and sports team block requests in Salesforce waited more than 48 hours for a first reply.
Brand fees pay for national campaigns and the loyalty program. We do the local marketing those fees rarely cover.
What you get
More share from nearby hotels, more groups, more revenue beyond the room and reviews handled every day.
We track your RevPAR index. It compares your revenue per available room with your competitive set, the nearby hotels you are measured against. 100 means fair share. We go after the searches and groups those hotels win today.
Weddings, sports teams, corporate meetings and room blocks are local sales. We build the pages, ads and fast replies that help your sales team turn inquiries into signed contracts.
Your restaurant, bar, meeting rooms and spa can earn from locals as well as guests. We market each one and report the revenue it brings in.
Guests review your property, apart from the brand as a whole. We reply in your voice, send service issues to your GM and work to raise your rating.
Problems we fix
These gaps usually fall to a stretched property team. Each one has a fix, and we track every fix.
Brand marketing fees fund national campaigns, the loyalty program and the brand website. Your Google profile, local group leads, restaurant promotion and review replies usually fall to the property team, which is already stretched.
rise in group RevPAR across the top 25 US hotel markets in 2024
Planners send the same request to several hotels and often book the first strong answer. When your director of sales is out or busy, inquiries sit for days and the group books elsewhere.
A metro can have several hotels from the same brand family. Guests searching near the airport or stadium see them side by side. The property with the clearer profile and stronger reviews gets the booking.
How we help
One team runs all four steps, and every ad and page follows your brand's approval process.
We tune your Google Business Profile, build approved local pages for nearby venues, campuses and employers, and make your amenities clear to AI assistants. Travelers searching your area see your property clearly.
We run paid search and social ads for your market, your restaurant and your meeting space. Every ad follows your brand's creative standards and goes for brand approval where your agreement requires it.
Every RFP, wedding block and team inquiry is logged and routed to your sales team with a reply drafted. Our software flags any inquiry that has waited more than a day.
Your dashboard shows room nights, group pipeline, non-room revenue and reviews beside your RevPAR index from the STR report you share with us. Your account lead walks owners and the GM through it monthly.
Key moments
Citywide events, wedding season, renovations and soft dates on your forecast all change demand. We act on each one early.
When
When a convention, tournament or concert lands in town, we update listings, launch local ads and reach planners early for room blocks.
When
Couples book room blocks months ahead. We run wedding block campaigns in winter for spring and fall dates.
When
We relaunch your property with new photos, updated profiles and local ads, so travelers and planners learn about the new rooms.
When
When your forecast shows soft midweek or weekend dates, we shift ad budget to the travelers who fill them.
What is included
Your plan is scoped to your market. These are the pieces most franchised hotel owners and general managers use.
Accurate hours, amenities, photos, parking and pet details, checked every night so travelers nearby see the right facts.
Pages for nearby venues, hospitals, campuses and employers, placed where your brand allows and approved before they go live.
Google, Microsoft and Meta campaigns for your market's travelers and events, built to brand standards and judged by room nights.
Wedding, sports team, corporate and meeting pages with inquiry forms that go straight to your sales team.
Campaigns that bring locals to your restaurant and bar and fill meeting rooms on weekdays, with the revenue each one earns.
Replies in your property's voice on Google, Tripadvisor, Booking.com and Expedia, with service issues sent to your GM.
After a property improvement plan, new photos, updated listings and local ads tell the market about your renovated rooms.
Room nights, group pipeline, non-room revenue, reviews and RevPAR index in one plain-English report for owners and the GM.
Reporting
Your dashboard reads Opera or Google Business Profile every night and matches each job to the ad, listing or call that started it. Your account lead walks you through it every month.
Rooms, groups and reviews, last 30 days
Today, 6:10amGroup inquiries waiting6 wedding and team block inquiries from your website waited more than 48 hours for a reply
$18,600Route to salesLocal search3 hotels in your competitive set appear above you for hotels near the convention center; direction requests fell by 31
31 requestsUpdate profileUnanswered reviews17 Google and Tripadvisor reviews have no reply, and 5 of them mention slow check-in
17 reviewsDraft repliesYour revenue per available room against your competitive set. Above 100 means you take more than your fair share.
Open group and event inquiries, their room nights and value, and how fast each one got a reply.
Restaurant, bar, meeting space and spa revenue tied to the campaigns that promoted them.
Your rating and review count on Google and Tripadvisor, and the hours it takes to reply.
Calls, direction requests and website clicks from your Google profile, compared month over month.
Works with the systems you already use. We confirm each connection during your audit.
Recommended
Start with what you need most. Add more when the numbers say it is worth it.
Your property's Google profile, local pages and reviews, managed daily.
Paid search and social for your market and amenities, built to brand standards.
Every group, wedding and meeting inquiry logged, routed and followed up.
Room nights, non-room revenue and group pipeline reported beside your RevPAR index.
Show up when travelers and planners search near your property, on Google, Maps and AI assistants.
Reply to every group and event inquiry fast and follow up until the contract is signed.
Strong reviews and repeat corporate and group business from guests who already stayed.
Free, no obligation
We review where your shop loses booked jobs today and send you a written plan, ranked by what each fix is worth.
We confirm within one business day. No obligation.
Your franchise agreement sets rules for how your property is marketed. We plan our work around them from the first call.
Questions
Cost, contracts, ownership and timing, answered plainly.
All questionsThe scope of work sets the cost. The main drivers are room count, how many properties you own, how competitive your market is, whether you want group sales and restaurant marketing, and how much ad spend we manage. Your free audit comes with a written quote if you want one.
There is no long contract. Service is month-to-month with no setup fee. To cancel, tell your account lead. You keep the profiles, ad accounts and content we created.
You do. Your Google Business Profile, ad accounts, analytics, local pages and all content we create stay in your name. Brand-owned assets, such as the brand website and reservation system, stay with your brand as your agreement sets out.
Yes. Your ad budget is paid straight to Google, Microsoft, Meta and other platforms from your own accounts. Our fee is billed separately and shown on its own line, so you always see both.
Profile fixes, review replies and faster group replies can show in the first few weeks. Paid search can add bookings soon after launch. Local search rankings and RevPAR index gains usually build over 3 to 6 months.
Very little. Plan on a kickoff call of about an hour and a 30-minute monthly review. Your GM approves changes by email or text. Your sales team works the group inquiries we route to them.
Your brand markets the brand nationally and drives bookings to the brand website. We market your property locally: your Google profile, local pages, group and event sales, restaurant and meeting space, and reviews. Each covers different work. We work within your brand's standards and approval process.
Yes. Our hotel work is built for franchised properties from these brands. Before we start, we review what your franchise agreement allows and where it requires brand approval or a brand-approved vendor. You decide what we take on, and we plan the work within those rules.
Also in hospitality
Ask for a free audit of your property's marketing. You get a written list of the top fixes and a review call, with no obligation.
