1 · Get found
Be found for the charge and city
Search ads, Local Services Ads and your Google Business Profile for the charges you defend, with pages for each charge and court you cover.
Nebula for criminal defense law firms
Arrest calls answered at any hour, and more signed cases
Arrest calls come late at night and on weekends, often from a family member. A trained person answers for the hours you choose, your firm is easy to find for each charge, and you see which marketing signs cases.
After-hours answering Faster consultations More signed cases
Nebula dashboardChecked last night
Overnight missed calls
7 first-time callers from Google Ads rang out between 10pm and 6am, and CallRail shows no callback.
$1,190in paid clicksExtend answering
Illustrative example, not a real client. Each change runs only after you approve it.
Criminal defense calls often come when the office is closed. A trained person answers, and no follow-up names the charge in its preview.
What you get
What a defense firm gets from us
Each result is built around urgent calls that come at night, on weekends and on holidays, and each one is measured in signed cases.
A person answers at any hour
Arrests happen at night and on weekends. A trained person answers your line, takes the key details calmly, and reaches your on-call attorney or books the consultation.
Found for the charge being searched
Pages and ads for DUI, drug charges, assault, theft and the other charges you defend, in the cities and courts you cover.
Discreet from first call to close
No retargeting on sensitive pages, no message previews that name a charge, and review requests that clients can easily decline.
Signed cases tied to their source
Each call and form is matched to the matter in Clio, MyCase, Filevine or Lawmatics, so you know which ads and listings sign cases.
Problems we fix
Where defense firms lose the call
These three gaps send urgent callers to another firm. Each has a fix, and each fix is tracked to signed cases.
40%
Law firms that answered calls in a 2024 secret-shopper study, down from 56% in 2019
An unanswered call goes to the next firm
A family member calling after an arrest wants help now. If your line rings out at midnight, they call the next name on the list, and the paid click still counts against your budget.
Ads that reach the wrong searches
Broad terms bring calls about bail amounts, inmate lookup and public records. Those calls take your team's time and spend your budget without signing cases.
Sensitive searches handled carelessly
People look for help with a charge in private. Retargeting ads and plain follow-up texts can reveal that search to family or coworkers, and the person loses trust in the firm.
How we help
From the late-night call to a booked consultation
One team runs all four steps, from the late-night call to the signed case. Your firm approves every call script and page before it goes live.
2 · Get chosen
Show experience without overpromising
Attorney bios, clear process pages and reviews from clients who chose to share them. Every claim is drafted with your state's lawyer advertising rules in mind and approved by a lawyer at your firm.
3 · Get signed
Answer, qualify and book fast
Calls answered at all hours, key details taken, and the on-call attorney reached or a consultation booked. Missed callers get a fast callback.
4 · Know what is working
Signed cases by charge and source
Each signed case is traced to the ad, listing or page that brought it. Your monthly review shows answer rates, consultations and signed cases by charge type.
Key moments
Ready for the hours other offices close
Many arrest calls come on weekend nights and holiday weekends. We plan answering, ads and callbacks ahead of each one, so callers reach a person.
- 1
When
Friday and Saturday nights
Many firms get more arrest calls on weekend nights. We confirm answering coverage, keep ads running through the night and send urgent calls to the on-call attorney.
- 2
When
Holiday weekends
We check coverage ahead of time, keep DUI ads running and make sure callers reach a person, not a full voicemail box.
- 3
When
The morning after
Families call before an arraignment or bond hearing. We route these calls first and book same-day consultations where your calendar allows.
- 4
When
A case closes
We ask for a review only if the client wants to share one, and replies never confirm that anyone was a client.
What is included
What your plan covers, piece by piece
Your plan is scoped to your market. These are the pieces most criminal defense law firms use.
Call answering at all hours
Trained people answer nights, weekends and holidays, take the details calmly and follow your rules for reaching the on-call attorney.
Search ads by charge type
Campaigns for DUI, drug, assault, theft, domestic violence and the other charges you defend, with poor-fit terms excluded.
Local Services Ads for criminal defense
Your Local Services Ads profile, hours and service areas managed, with each lead followed to a signed case.
Charge and court pages
Plain pages on each charge, what happens next and the courts you appear in, drafted with your state's lawyer advertising rules in mind.
Fast callbacks for missed calls
Missed first-time callers flagged at once and assigned for a callback, with a text back that names no charge.
Answer rate by hour
Your share of answered calls by hour and day, with the cost of missed calls at your own signing rate.
Discreet review requests
Review requests sent only to clients who say yes, with no pressure, and replies that never confirm someone was a client.
Signed case tracking
Calls and forms matched to matters in your case management system, so cost per signed case comes from your records.
Reporting
The numbers your review walks through
Your dashboard reads Clio or MyCase every night and matches each job to the ad, listing or call that started it. Your account lead walks you through it every month.
Answered calls and signed cases, last 30 days
Today, 6:10amSigned cases, 30 days31+16% vs. start
Calls answered98%+21 points
Time to first callback4 min−26 min
Overnight callsCalls between 10pm and 6am went unanswered 42% of the time; 8 first-time callers got no callback
8 callersExtend answeringDUI campaignDUI search ads brought 46 calls and 9 signed cases at $780 per signed case
$7,020Raise budgetPoor-fit searchesSearches for bail amounts and inmate lookup brought 37 calls in 60 days and no signed cases
$2,310Add negativesAnswer rate by hour
The share of calls a person answers, hour by hour, including nights and weekends.
Time to first callback
Minutes from a missed call to a real callback, for every first-time caller.
Signed cases by charge
Signed cases traced to their first call or form, by charge type and source.
Cost per signed case
Marketing spend divided by signed cases from each source, from your case management system.
Consultation rate
The share of first-time callers who book a consultation with an attorney.
Works with the systems you already use. We confirm each connection during your audit.
ClioMyCaseFilevineLawmaticsLocal Services AdsGoogle AdsGoogle Business ProfileGoogle Analytics 4CallRailCallTrackingMetrics
Recommended
Smart first moves for defense firms
Start with what you need most. Add more when the numbers say it is worth it.
Managed programs Run for you by your account lead
Pipeline and follow-up
Calls answered and tracked by hour, missed callers called back, and each case followed to signing.
Advertising management
Search ads and Local Services Ads by charge type, with poor-fit searches excluded.
Search and reputation
Google Business Profile, discreet reviews and pages for each charge and court.
Profit and reporting
Cost per signed case by charge type and source, from your case management system.
Goal packages Bundled around one result
Close more sales
Every call answered at any hour and followed up fast, so more callers book a consultation and sign.
Get more leads
More calls for the charges you defend, and fewer calls about bail amounts or inmate lookup.
Get found
Show up in Google, Maps and AI answers for each charge and city you cover.
Free, no obligation
Your free defense firm marketing audit
We review where your shop loses booked jobs today and send you a written plan, ranked by what each fix is worth.
- Pages for each charge you defend and the courts you cover
- After-hours contact options, click-to-call and forms on mobile
- Google Business Profile, reviews and replies against nearby firms
- Search ads and Local Services Ads setup and wasted terms
- Search and AI answer visibility for charge searches nearby
- Past-results claims, disclaimers and form privacy on your site
1. Send the formAbout two minutes.
2. We reviewYour marketing and your top three competitors.
3. Get your planWritten audit within 3 business days.
Get your free audit
We confirm within one business day. No obligation.
Compliance
Bar rules, results and confidentiality
Criminal defense marketing must follow your state bar's advertising rules and protect client confidences. We flag anything that may need a disclaimer, and a lawyer at your firm approves every ad, page, script and review reply before it runs.
- We write with your state's lawyer advertising rules in mind, most of which follow ABA Model Rule 7.1, and flag anything that may need a disclaimer. A lawyer at your firm approves all copy and is responsible for compliance.
- Past results such as dismissals or acquittals appear only with your state's required disclaimer, and never as typical.
- We never promise an outcome, a dismissal or a reduced charge, in any ad, page or call script.
- Review replies never confirm that a person was a client and never discuss case details.
- Labels such as Attorney Advertising are added where required, and your firm gives final approval on all copy.
- Nebula is a marketing company, not a law firm or a lawyer referral service. We never refer callers between firms. Every call and form is handled in your firm's name, for your firm only. We are paid a flat monthly fee, never per case and never a share of legal fees.
Questions
Defense firm marketing, answered directly
Cost, contracts, ownership and timing, answered plainly.
All questionsWhat does criminal defense marketing cost with Nebula?
It depends on your markets, the charges you want more of, the channels we run and the hours of call answering you need. We do not publish prices. After the free audit you get a written quote with each item listed. Your ad budget stays separate from our fee.
Is there a long contract?
No. Service is month-to-month with no setup fee. You can cancel and keep everything we built for you.
Who owns the ad accounts and website?
Your firm does. Your website, domain, ad accounts, Google Business Profile, analytics and all content stay in your firm's name. If you leave, you keep all of it.
How does ad spend work next to your fee?
Your ad budget is paid directly to Google and other platforms from your own accounts. Our fee is billed separately and shown on its own line, so you always see both numbers.
How soon will we see results?
Your first findings arrive the morning after we connect your accounts. Answering missed calls and cutting poor-fit searches can show within weeks. Reviews, pages and search rank build over several months. Each monthly review shows answered calls, signed cases and the progress.
How much of my time does this take?
Plan on a kickoff call and about an hour to grant access, plus time to set your rules for reaching the on-call attorney. After that, a monthly review of about 30 minutes and quick approvals. Your named US account lead handles the rest.
Can you answer our phones at night?
Yes. Trained people answer nights, weekends and holidays using a script you approve. They take the caller's details calmly, reach your on-call attorney for urgent cases or book a consultation, and send your team a summary. They never give legal advice or quote fees unless you tell them to.
How do you keep marketing discreet?
Retargeting stays off sensitive pages, and texts and emails never name a charge in the preview line. Review requests go only to clients who agree, and replies never confirm that anyone was a client. Intake details are seen only by your team.
Be the firm that picks up
Ask for a free audit of your after-hours coverage, ads and pages. You get a written list of the top fixes, with no obligation.